The Investigator
Columbia Journalism Review|Fall 2019
Some reporters mine data. Carole Cadwalladr mines people.
Elisabeth Zerofsky
The Investigator

In the imaginations of her detractors, Carole Cadwalladr’s apartment, in North London, should be empty, except maybe for a wall outfitted with corkboard and covered in news clippings about Mark Zuckerberg and Alexander Nix, the CEO of the now-defunct targeted-advertising firm Cambridge Analytica. But Cadwalladr, I was happy to discover, lives in an elevated row house set in a charming brick complex. On the April afternoon I was there, I saw a small balcony brimming with untamed plants, a bright yellow Smeg refrigerator in the kitchen, and a vintage poster advertising Lucky Strike hanging on a wall. Still, there was evidence of the indefatigable reporting life behind her work for The Observer, the Sunday edition of The Guardian: on a table was a copy of How to Lose a Country: The 7 Steps from Democracy to Dictatorship, a new book by a Turkish journalist named Ece Temelkuran.

Cadwalladr is forty-nine and tall, with wispy blond hair, her style a mixture of femininity and rebelliousness; she often wears a black leather jacket over a flowy top. When I entered her home, she offered me tea. Then she begged my pardon; her throat was sore and her voice was nearly gone. She’d delivered a speech the night before at the National Press Awards, where she’d accepted the title of Technology Journalist of the Year. “I do a lot of events,” Cadwalladr said. “This is the only time I’ve ever been jeered.”

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