CLOUD COVER : NAVIGATING THE FUTURE OF THE M&E MARKET

Last year, demand for live content surged, particularly with consumers worldwide in lockdown or under stay-at-home restrictions. Today, that insatiable appetite for premium live content has not ceased. Consumers demand the ability to view what they want, when they want, where they want.

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For media companies, the ability to produce and distribute coverage of a live event across free-to-air, pay-TV and streaming platforms in the most efficient and flexible way possible is vital. Harnessing the power of elastic compute has been central to Grass Valley’s technology strategy for quite some time and is the focus of our development roadmap. The media industry needs flexible infrastructures that handles everything from remote production to highly scalable workflows. Our mission is to support our customers as they transition to the future of media and entertainment through IP, software, and cloud-based technologies.

Our strategy to lead the industry with cloud-native technology coupled with our deep commitment to customer experience, drove us to forge ahead with our vision for a virtualized future and achieve some incredible results.

GRASS VALLEY’S CLOUD ECOSYSTEM