How to Build A Brand Empire Like Nicki Minaj

Whether you know her from her quadruple-platinum album, her Pink Friday fragrance, her M.A.C. lipstick, her OPI nail polish, or as a judge on “American Idol,” chances are you’ve heard of Nicki Minaj by now. She is taking the world by storm, and by no coincidence. Nicki Minaj is a smart, savvy business woman, and here are some quotes straight from the Barbie herself to prove it.

- Jenna Markowski

Have a plan

“Everything I do, I do with business in my head. If you’re not savvy, this business will eat you alive. A lot of people see it as a big party. And when that party is up, what are you going to do?” – Nicki Minaj in an interview with ‘The Guardian’

Whether she’s collaborating with other artists on a new track or planning a new clothing line, Nicki Minaj has her career planned out to a T. Everything in her life and career so far has all been a part of her plan to take over the hiphop industry.

Set your goals high

My goal in the beginning was to buy my mother a house. Now I realize, Okay, if I really focus and become a key player in business, then I can build an empire. I’m thinking of a legacy that I can be proud of and wealth that my grandchildren can use to go to college. So world domination— in terms of providing for my family— is absolutely my goal.” – Nicki Minaj in an interview with ‘Elle’ magazine

No matter what business venture you are pursuing, don’t settle to be good. Be the best! Yes, it’s true that setting specific, attainable short-term goals is the only way to actually achieve them, but you should have a vision for your future and reach for the stars just like Nicki.

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