The brain child behind the contemporary natural fabrics label Ura Maku, designer Manjushree Saikia, a textile design graduate from NIFT Mumbai is all about freedom of expression. Ura Maku according to her is about giving the wearer wings to fly high and yet be rooted in their culture.
TELL US SOMETHING ABOUT YOUR EARLY DAYS. WAS FASHION DESIGNING ALWAYS YOUR AREA OF INTEREST?
I have grown up in the upper valleys of Assam. This is where I have learnt about Assamese textiles and folk cultures. My maternal familia are Vaishnava devotees and the paternal side are Bodo tribals. Being close to both sides, I have realised how even as an Assamese, cultural practices, food and dressing beliefs vary from tribe to tribe and are yet connected by a common thread. Curiosity about cultures and their crafts drew me close to textiles. This is how I was introduced to fashion. Though design college taught me a lot, my responsibility toward the growth of textiles began when I started to learn about the different craft clusters of India. My paternal grandmother, who was an artist, was the niece of a very famous Assamese artist called Kalaguru Bishnu Prasad Rabha. My family believes that my passion for art and fashion comes from her.
WHEN AND WHY DID YOU START URA MAKU?
After my Graduation from NIFT as a textile designer, I started travelling and visiting craft clusters across India from Bhuj in Gujarat to Bhagalpur in Bihar. I was stunned by their skilled handicrafts. More importantly their humbleness and values made me realise the importance of a designer was to be responsible and thoughtful towards Indian artisans and their craftsmanship. I started Ura Maku in 2017. It is a shout out to the sustainable movement of clothing.
WHAT DOES THE NAME URA MAKU MEAN? WHAT WAS YOUR THOUGHT PROCESS BEHIND IT?
Bu hikaye Apparel dergisinin March 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Apparel dergisinin March 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
All About Dressing As You Want
A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.
Online Shopping Likely To Reach $1.2 Trillion By 2025
Market Watch
Weaving A Sustainable Future
Brinda Gill talks to Ashita Singhal, awardwinning weaver, designer and social entrepreneur, and founder, Paiwand Studio, who is committed to converting textile waste into new, meaningful textiles.
Summer of 2022
Heer Kothari walks our eager onlookers through the runways of New York, Milan and Paris, exploring the nuance of summer styling for men in 2022
Journeying for the Joth
Brinda Gill drafts the interesting journey of Vinay Narkar, a textile designer and revivalist based in Solapur, spared no effort in the pursuit of joth, one of the lost weaves of Maharashtra, and reviving it.
Go Digital - Get Organised Reshamandi Style!
Heer Kothari explores India’s first and largest market-place, digitising the natural textile supply chain. It is a full stack ecosystem in the form of a super app, starting from farm to fashion.
Erotissch – Stitching differently
Chitra Balasubramaniam explores Erotissch, a brand by women for women, based on the concept of ‘Bed to street wear'.
Colourful Fable
A. DAS interviews Karan Torani to find out the inspiration behind the designs of his label Torani and his thoughts on it being widely welcomed and connected well.
Going #PLUS
Heer Kothari explores the growth of the Plus Size apparel segment in India.
Endorsing Desi Oon
Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry