The Luxury Of A Work Ethic

Sonal Maherali, 38. Award Winning Luxury Vlogger & Blogger, Wife, Mother.

- Carol Odero

The phrase ‘saucy minx’ applies so perfectly to Sonal Maherali. She has the fierce, sweet independence we associate with being your own woman and the gooey, liquifying melting point of a blissfully married woman and mother. Her Instagram overflows with powerfully sexy images - powerful because she is a mother of four who posts images of herself in a bikini without any inkling of a wallflower. Or when she posed in nothing but her thigh high Loubs and a pair of black vintage panties and earned herself a thread of naysayers. Or the time when she showed up for a shoot at our house with a drop of her jaw dropping closet. As women we are always told, ‘do you,’ ‘be yourself,’ ‘go get.’ Well, she is the woman who lives those posts. It might help explain why her very young self named YouTube channel already has over 43,000 subscribers a year in. It isn’t her lovingly and carefully curated wardrobe, which trust me, is more than Hermes and Loubs-worthy that makes Sonal intriguing. It is her ease with luxury. She makes it seem quite accessible. And in case you were wondering, she makes money off he vlog and blog because it is full time and a career.

Sonal Maherali: What is your definition of luxury?

COUTURE Africa: To me luxury means exclusiveness, a certain uniqueness. Some still confuse this to a status, a level of standing apart and out but to me luxury is everything you want it to be. It's a craftsmanship. It’s a meal that delights taste buds. It’s travel and lifestyle. It’s a service that says ‘wow.’ A garment, bag or shoes that are quality and scream luxury. Luxury is an attitude and an elegance.

CA: Is this something Kenyans are ready for?