Vicenzaoro January - A Crowd Pleaser!

Jewellery’s most awaited destination, Vincenzaoro saw a spectacular success at its January edition

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Interconnections with the world market, strategic cultural content, creativity, innovation, training, design, territory: a total of 1,500 exhibitors, over 35,000 visitors (the highest number in the last 10 years) and over 40 events with the participation of leading jewellery institutions and the most well-known global brands.

This is the snapshot of VOJ Vicenzaoro January 2020 “The Jewellery Boutique Show®” and T.GOLD, the international show for jewellery machinery and technologies applied to gold and jewellery processing, taken on the last day of the two shows. Running alongside VOJ and T.GOLD was VO Vintage, the new exclusive marketplace for vintage watches and jewellery, which made its debut, meeting with the satisfied consent of the traditional public and the community of enthusiasts and collectors.

Organized by IEG - Italian Exhibition Group at the Expo Centre in Vicenza, the centrality of VOJ20 and T.GOLD in terms of business and overall promotional appeal was appreciated by the global jewellery sector: not only new ideas and trends in terms of style and creation by top brands but also in terms of technological, sales and distribution services and digitalization. The increase in the number of visitors confirmed the positive trend of foreign incoming from over 126 countries worldwide, covering an overall 60 per cent of the total. And Italy’s figure was also positive, taking on renewed shine with +12 per cent.

To be precise, the United States headed the chart of the most represented foreign states with an extraordinary +30 per cent compared to 2019. Japan (+22 per cent) confirmed the growing interest of the strategic markets for Made in Italy manufacture, as did the Middle East (+6per cent overall). Asia and the Far East recorded +4per cent combined. The macro-region of Africa stood at +7 per cent. Russia also began to increase with +6 per cent.