Unlike most skincare beginnings, the story of Blé de Fonty doesn’t start off with a desire to fix a skincare problem. Instead, the co-founder Jeff Jiang pivoted the brand on the belief that all good things in life are best served fresh — like the taste of sweet spring water, the green mossy scent of a rainforest after a shower — and that list came to include beauty products too. After all, he (and his skincare formulation background) did win the heart of his lover, notably after he ran 3 kilometers just to deliver a tin of freshly formulated moisturiser to her.
With an unwavering conviction that freshness can be captured and capsuled, the “crazy formulator scientist” roped in two other idealistic friends, Cathy Shao and Kris Yap, from INSEAD (where they all studied skincare formulation) in 2016 to start research and manufacturing on fresh, effective, and preservative-free beauty solutions.
Bu hikaye ELLE Singapore dergisinin August 2020 sayısından alınmıştır.
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Bu hikaye ELLE Singapore dergisinin August 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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