Major Beauty Trends Of 2022
ELLE Singapore|January 2022
Newby hands, the global beauty director at Net-A-Porter, happens to also be the woman tailoring the beauty section to every consumer’s needs and wants. She discusses the growth behind the luxury site’s beauty department, and identifies 2022’s major beauty trends
Chelsea Tang
Major Beauty Trends Of 2022

The latest facial that Newby Hands, Global Beauty Director at Net-A-Porter, experienced was an acupuncture treatment in London, with cosmetic acupuncturist Sarah Bradden. With special needles inserted at specific points of her face — temples, cheek, jaw — Hands recalls why the unorthodox pampering session remained particularly memorable for her. “It was a top-to-toe skin, body, mind and spirit treatment,” she says. “Facials today have to provide more than [the usual] cleanse, peel, mask, and massage. We can all do that ourselves at home. It’s something like this one that really gives you so much more.”

More. A concept not the least bit foreign to Hands. This beauty guru — who’s successfully turned her passion into her career — is the power woman who’s obsessed with giving more, and doing more for Net-A-Porter’s customers. Think of it as a favour from one beauty lover to another. She happens to also be the one who built up Net-A-Porter’s beauty repertoire to what it is today — what started off as seven brands in 2013 for the APAC region has rapidly expanded to become an extensive offering of 250, a range that includes cult Western labels (that can be hard to find here) like Victoria Beckham Beauty, Sarah Chapman and Westman Atelier.

Her strategy isn’t about simply bombarding the luxury retail site with the onboarding of any and every brand. No, every new inclusion has always been driven by consumer sentiment. “We’ve always curated a very considerate buy for our customers at the core,” Hands notes. “We also take into account with what they engage with. The brands have to add a point of difference and something new to the [current] offerings.”

Bu hikaye ELLE Singapore dergisinin January 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye ELLE Singapore dergisinin January 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

ELLE SINGAPORE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Walking The Walk
ELLE Singapore

Walking The Walk

MANOLO BLAHNIK remains one of the most covetable names in footwear. Now with more than five decades of history, the brand goes back to its beginnings to celebrate its most timeless silhouettes.

time-read
3 dak  |
November 2024
What Dreams May Come
ELLE Singapore

What Dreams May Come

Life as an actress can be an emotional roller coaster. Crazy Rich Asians star CONSTANCE LAU shares the highs, the lows, and everything else in between.

time-read
4 dak  |
November 2024
Just A Hint
ELLE Singapore

Just A Hint

Conspicuously More Understated Than Their Gem-set Cousins, These Subtle Rainbow-coloured Watches Are No Less Defiant In Their Insistence On Optimism And Style.

time-read
4 dak  |
November 2024
A cultural Conversation
ELLE Singapore

A cultural Conversation

With its Made of Makers programme, JAEGER-LECOULTRE has built a community of like-minded creatives who place innovation, craftsmanship and precision at the heart of all they do.

time-read
1 min  |
November 2024
The Inner Lives Of Clothes
ELLE Singapore

The Inner Lives Of Clothes

Compelling Fashion Doesn't Have To Be Ostentatious Or Overtly Conceptual, But It Does Need A Clear Identity And Character Of Its Own.

time-read
3 dak  |
November 2024
Journey to the WEST
ELLE Singapore

Journey to the WEST

Time to slip into some chaps and saddle up. Fashion's biggest brands are taking a turn at the rodeo.

time-read
1 min  |
November 2024
The Mai Effect
ELLE Singapore

The Mai Effect

Fresh off her cover shoot for ELLE Singapore-draped in head-turning Bvlgari jewels-Davika Hoorne radiates the charm and allure of a woman who's both wildly ambitious and perfectly content in her own skin. Here, the 32-year-old Thai-Belgian star reflects on two decades in the spotlight, and why she's not done dreaming just yet.

time-read
6 dak  |
November 2024
in Conversation
ELLE Singapore

in Conversation

Cartier creative director MARIE-LAURE CÉRÈDE delves into the Maison’s haute joaillerie timepieces, while highlighting the importance of creativity and a happy team in her chat with CHARMAINE HO.

time-read
3 dak  |
November 2024
SPIRIT OF Samba
ELLE Singapore

SPIRIT OF Samba

ENJOY A RIOTOUS NIGHT OUT WITH YOUR WELL-HEELED FRIENDS AT SUSHISAMBA SINGAPORE. COME FOR THE DRINKS AND STAY FOR THE REVELRYBUT DON'T FORGET TO DRESS THE PART.

time-read
2 dak  |
November 2024
OF WOMEN & SINGAPORE
ELLE Singapore

OF WOMEN & SINGAPORE

From fashion trends that capture the cultural zeitgeist, to introspective opinion pieces about a life best lived, fashion historian NADYA WANG charts 31 years of ELLE Singapore history through its pages.

time-read
6 dak  |
November 2024