Welcome To Techno Garden
ELLE Singapore|February 2021
The duality of natural and digital domains comes to life in a utopia that is mcm’s ss’21 collection. Welcome to techno garden
Farisia Thang
Welcome To Techno Garden

True to MCM’s whimsical approach with its seasonal campaigns, the SS’21 collection is a stylised embodiment of reality and fantasy. A continuation of their last campaign exploring the relationship between fashion and technology, this season’s collection Techno Garden explores the convergence between natural and digital domains. In this brave new world, lush Arcadian landscapes are met with cyber-infused tundras – a crossover of the virtual and hyperreal realms.

While nature and technology have traditionally been portrayed as opposing ends of a spectrum, MCM reimagines them in a harmonious duality. Drawing from the rich palette of African geoscapes, desert-inspired nudes and demure pastels are juxtaposed with holographic blues and firefly reds.

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