A Celebration To Remember

Turning 160 amidst a global pandemic, TAG Heuer has made the most of the situation with success. Heritage Director Catherine Eberlé Devaux looks back at the year with some advice for female watch lovers

- Charmaine Ho

You were in the luxury footwear industry for 15 years prior to joining TAG Heuer in 2014. Were you passionate about watches before this?

I saw them as beautiful and useful accessories; a superb tool to help enrich my silhouette while telling the time. I’d be lying if I said that I knew about complicated watches before. I’m still discovering a lot of its secrets and it has been just pure pleasure for me to be introduced to this world by the amazing watchmakers who work with me at the Heritage Department. It’s a full universe that I’m really grateful to work in. I really love the craftsmanship that is behind a product and watches are an amazing example of that. It’s really the connection between brain and hand; how the most beautiful, sophisticated and complicated objects that you have in your mind can become a reality. It’s the possibility of ahuman being transforming raw material into magic.