Keeping Up With Fashion

As international luxury houses are forced to be more experimental with their approaches, the structure that the entire industry has run on is slowly but surely dismantling. But this might not be a bad thing.

- Allysha Nila

The Covid-19 virus that brought the world to a standstill also brought commerce to its knees, forcing businesses to adapt or be rendered extinct. It was no different for fashion, with the pandemic forcing the industry to evolve at hyperspeed—in fact, by the time this article was researched and written, some developments in the industry had already changed; that’s how fast-paced fashion is.

As entire economies collapsed, the pace at which fashion works to recuperate its losses is alarming. It has birthed a smorgasbord of presentation formats as well as unusually complex media strategies and new online platforms that have resulted in a constant influx of content. Naturally, the production surge exacerbates pre-Covid-19 problems: conflicting deadlines, unrealistic timelines, exhausting manpower and a general lack of unity between various parts of the industry. “As the world seems to be splitting along the seams, the bare inner workings of something new will be exposed,” wrote Jeremy Scott on the Moschino spring/summer 2021 invitations. Against the backdrop of such an incredibly complex battlefield, where is creativity headed in the future?

THE SHOW MUST GO ON… OR MUST IT?