Interview: Beretkah

Interview: Beretkah

Q: Could you introduce yourself for our readers? When did you first realize you wanted to pursue a career as a headpiece & accessories designer?

A: My name is Tatiana and I am a milliner and accessory designer. I always had passion for hand made items and was pretty creative as a child, however my creativity was first discovered in makeup art as a sequence of me finishing art school. In 2009 I came to Scotland to do my Masters Degree in International fashion Marketing and life changed crucially. From quite an established makeup artist in Moscow I went into unknown. I couldn’t start working as a makeup artist in the UK because for a freelancer the start is always slow and in-between I started making headpieces out of the blue. I then got signed with an agency as a makeup artist and hair designer and once was booked to do a shoot with one of the most established bridal wear designers in Scotland - Joyce Young. I couldn’t help to want to hear her feedback about my creations and I brought a few to show her at a shoot. Joyce seemed to like them and offered me to sell them at her shops - in Glasgow and London. For a not qualified designer that was a great start. Alongside I wanted to use my marketing skills and see if I can establish a brand with all the knowledge I got from the university and I must say it is a very exciting but complex journey. The brand was destined to be a hat and accessory brand because the hat wearing tradition in the UK completely made me fall in love. Eventually I started picking up on work as a bridal stylist in Scotland and it gave an extra push to my brand as I could offer my brides my accessories to accomplish their looks. So my first profession actually laid a good foundation for the success of the second.

Q: What does brand name Beretkah stand for?