A Considered Approach

At Longchamp, the question of sustainability isn't to be hastily plastered over. Instead, the family-owned company has chosen to rethink the way it works from the ground up, letting their efforts and not their messaging lead the way

- Gregory Woo

As the world comes to terms with decades of indulgent consumption, fashion's collective consciousness has followed. An industry that was once shrouded in mystique has been forced to demystify its processes in order to answer to a newly eco-enlightened customer. After speaking to the President and third-generation head of Longchamp, Jean Cassegrain, it seems the solution is less cut and dry. The French house has introduced product lines like the Le Pliage Green in 2021 and My Pliage in 2019 that utilise recycled polyamide and polyester respectively. More recently, the brand quite literally turned trash to treasure with the Le Pliage Re-Play that utilises end-of-the-roll materials, which would otherwise be considered waste, into a limited edition line of bags. Beyond treating sustainability as a flashy headline or a feature solely to be marketed, we find out how the brand is internalising their consideration for the environment.

How does Longchamp quantify sustainability and is the brand looking into releasing reports?