The complete guide to all you need to know about Gucci Guilty’s new journey that revels in being free and uninhibited
Birthed in 2010 and now a House legacy, the Gucci Guilty fragrance has evolved over the years and the time has come for its new chapter. Whatever you wish to call it — remake, revamp, revival, reawakening, reboot — a whiff of fresh scent is inevitably in store for this pristine beginning of the well-loved and iconic perfume.
The exciting tale opens with a lavish global campaign, synchronising with Gucci’s ongoing renaissance under the creative direction of Alessandro Michele. A true maverick who has ushered in a new attitude for the Gucci universe, his redefined narrative for the House is refreshingly inclusive — driven by a nonconformist and emancipated vision, and unfettered by rules, labels and boundaries.
THE SPIRIT
A modern declarat ion that espouses self-expression and fearlessness, and celebrates the joy of being truly liberated. Encapsulated by the powerfully loaded statement #ForeverGuilty, it’s an ironic play on the word “guilt” of being led by a guilt-free sensibility — free to be whoever you want to be and to do whatever you desire in life and love.
THE SETTING
Entering a new episode of expression, Gucci Guilty for men and women are beautifully united in the #ForeverGuilty campaign. The story begins in Los Angeles, a place where dreams and reality enjoy a magical dalliance, and where the perfect and the imperfect create a captivating tapestry of life. In this melting pot of cultures, eclecticism is feted and people are accepted as they are.
THE CAST
Bu hikaye L'OFFICIEL Singapore dergisinin February 2019 sayısından alınmıştır.
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Bu hikaye L'OFFICIEL Singapore dergisinin February 2019 sayısından alınmıştır.
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