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Snake Charmer
L'OFFICIEL Singapore
|September 2022
This year's additions to Bulgari's Serpenti Viper collection illustrate the modern appeal and creative possibilities of the versatile house emblem
The serpent has been an icon of Bulgari since the house debuted the symbol in the 1940s, and the latest chapter in Bulgari's evolution of its snake motif sees the brand's Serpenti Viper jewellery collection introduce new additions this year. From adorning Bulgari creations like the intricate tubogas in the post-war era, the serpent emblem is now stripped of embellishment and pared down to its simplest form an essential that of a stylised, abstract expression of silhouette, the snake.
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