A Conversation In Meta

When fashion is pushing its commercial viability by playing with trends, how does technology support this innovation? Is it beneficial for artists and illustrators to participate in this conversation as fashion creatives move their work from the physical to the digital space? How does that reflect on the state of fashion today? We invite four individuals from the fashion and Web 3.0 space to share a meta point-of-view of how this merging of worlds affects them, and the industries at large.

- Charmaine Tan

Shavonne Wong Fashion photographer, 3D Virtual Model creator and NFT artist

How did you start your foray into fashion through photography?

After graduating from polytechnic, had a lot of free time, and didn't want to immediately find work because also didn't know what wanted to do. ended up flipping through fashion magazines, seeing some images and thought to myself, that can't be too hard. Famous last words. But was always very attracted to the idea of creating fantasies, and can do that in fashion.

There are so many other kinds of photography landscape, documentary, events, but they're all very much photographing and capturing reality. Even catalogue shoots that’s to show what the clothes look like. The campaign is always about setting the mood: what is it that you want people to see your brand and register when they look at it? Looking at models makes me dream of myself wearing the same clothes, and this kind of dreaming is what got me interested in fashion photography.

So did your foray into the more digital side of things like with your virtual modelling agency come naturally?

It was really because of COVID—19. figured, since wasn't able to work with real models, I'll just make my own. And think at heart, knew was a creative so think being stuck at home and not being able to do something that had used to express my creativity with for a decade forced me to find a different outlet. So going digital as the world was going super digital because of COVID—19 was a very natural route for me.