Kenzo Totem
The MAN|August 2017

If you were a 1990s kid, there’s a good chance you remember the United Colors of Benetton campaigns—models representing different races and sport ing the odd zany hairstyle.

Ashwin Rajagopalan
Kenzo Totem

Kenzo’s Totem campaign might remind you of those retro Benetton ads. Crafted for a Totem ‘tribe’, it has personalities from around the world. It’s actually a trio of unisex fragrances—Blue, Orange and Yellow—that took a while to arrive in India. We put the spotlight on the Blue edition.

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