The story of X Muse begins in an ancient aquifer, an underground layer of rock that holds groundwater, beneath the Jupiter Artland sculpture park near Edinburgh. This water source had already inspired American cultural theorist and landscape designer Charles Jencks (see page 252) to create Cells of Life, eight site-specific, otherworldly landforms that form the park’s utopian centrepiece.
In 2016, Robert Wilson – who had cofounded Jupiter Artland with his wife Nicky in 2009 – was looking for another use for this precious water. It took synchronicity and serendipity. Both arrived in the form of a dinner invitation from Vadim Grigoryan, an alcohol industry expert and former global director of creativity and luxury at Pernod Ricard. In his career, Grigoryan witnessed the most exciting and frustrating sides of the alcohol industry. ‘Things were frequently driven by financial aspects rather than an honest desire to bring something new,’ he says. ‘One thing that always surprised me was the emphasis on yield, rather than the quality of the ingredients, such as water and grains for distillation.’ Grigoryan wanted to transcend consumer trends and transactional value to create a brand that would be culturally enriching and respectful of its ingredients.
Synchronicity was served over dinner. Ideas began to germinate when Wilson and Grigoryan found common ground in philosophy, creative spirit and actual spirits, which often comprise 60 per cent water. Cue serendipity: ‘Bingo,’ says Wilson. ‘I had a use for my precious, energetic water, and the idea of creating a luxury vodka brand with art and art practice at its centre.’
Bu hikaye Wallpaper dergisinin October 2021 sayısından alınmıştır.
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Bu hikaye Wallpaper dergisinin October 2021 sayısından alınmıştır.
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Guiding Light - Designer Joe Armitage follows his grandfather's footsteps in India, reissuing his elegant midcentury lamp and creating a new chandelier for Nilufar Gallery
For some of us, family inheritances I tend to be burdensome, taking up space, emotionally and physically, in both our minds and attics. For the London-based designer and architect Joe Armitage, however, a family heirloom has taken him somewhere lighter and brighter, across generations and continents, and into the path of Le Corbusier. This is the story of a lamp designed by Edward Armitage in India 72 years ago, which has today been expanded into a collection of lights by his grandson Joe.
POLE POSITION
A compact Melbourne house with a small footprint is big on efficiency and experimentation
URBAN OASIS
At an art-filled Mexico City residence, New York designer Giancarlo Valle has put his own spin on the country's traditional craft heritage
WARM FRONT
Designer Clive Lonstein elevates his carefully curated Manhattan home with rich textures and fabrics
BALCONY SCENE
A Brazilian island hotel offers a unique approach to the alfresco experience
ENSEMBLE CAST
How architect Anne Holtrop is leaving his mark on the Middle East
Survival mode
A new show looks at preparing for a post-apocalyptic landscape (and other catastrophes)
FLASK FORCE
A limited-edition perfume collaboration between two Spanish craft masters says it with flowers
BLOOM SERVICE
A flower-shaped brutalist beauty in Geneva gets a refresh
SECOND NATURE
A remodelled museum in Lisbon, by Kengo Kuma & Associates, meshes Japanese and Portuguese influences to create a space that sits in harmony with its surroundings