Power play

The new electric Lotus Eletre blends extreme aerodynamics with cutting-edge technology

Lotus Cars has always been a disruptor. Founded by Colin and Hazel Chapman in 1948, the Norfolk-based company continues to punch above its weight. Both on the road and on the track, Lotus is indelibly associated with a pioneering spirit of innovation that has unquestionably shaped the motorsport and motoring landscapes of today. The latter is ably demonstrated by Lotus Engineering, the company's consultancy arm, which provides expertise to a host of major global manufacturers and suppliers. The Lotus magic might be uncredited, but it rarely goes undetected.

It's clear to be seen in the new Lotus Eletre, a supreme example of a disruptive company reshaping the market to suit its own expertise. The Eletre is Lotus' second all-electric car. The first, the Lotus Evija hypercar, goes into production this summer and forms part of a statement of intent about the brand's global ambitions.

The Eletre is a very different beast. A fullsize performance-focused SUV, it is a radical departure in many respects; from the number of doors to the sheer scale, from the quality of design and construction, right through to its role in the ongoing transformation of Lotus from a UK sports car maker into a global performance car business and brand.