STRONGER FORCE

CEO Davide Cerrato on the future steps of the revived

- RUCKDEE CHOTJINDA

On Tuesday 24, November 2021, I woke up to pleasant news I received in the email. HYT Watches was resurrected through a takeover by Kairos Technology Switzerland, and Davide Cerrato was appointed as the Chief Executive Officer for the new endeavour. Cerrato was the Head of Marketing, Design and Product Development at Tudor from 2007 to 2015. He spent the next five years as the Managing Director of Montblanc’s Watch Division. So if you like the kind of improvements achieved at both brands during those years, you will be as excited as we are to see what the future may hold for HYT Watches – a young brand which started out only in 2012 with the fluidic time indication as the raison d’etre.

All the editors here and industry professionals in general were impressed, and not a little incredulous, that a mad watchmaker was mixing mechanical watchmaking with hydrological elements. HYT Watches used to be known to many of us as the hydro mechanical horologists. In any case, the products cannot be more different from those Cerrato has developed previously. We interviewed him as soon as he was settled in this new position.