As a Lady you have pioneered an unchartered career path in India. How do you feel about it?
Feel normal about it. I just did what interested me and a career became out of it. I feel free that I had the freedom of such choices in my life. Many women have such freedom of choice taken away from them.
Please give us a brief synopsis of your background as a flair mixologist – where you’ve worked and how you honed your craft. Also, were there any mixologists that inspired you along the way?
Started off in 2003 along with a friend - Delnaaz Irani and we mostly bartended together in various different events across India. We had a small flair routine also which we did together.
Did short projects with brands, bars and hotels such as JW Marriott was at the start, a beverage consultant for United Spirits limited, head of bar at London Taxi-Mumbai, curated cocktail menus for different bar and at various events ranging from weddings to corporate events.
What is it that you enjoy most as a mixologist, and what is its greatest challenge? What is your favourite cocktail?
Experimenting and creating something I hadn’t before. Playing with ingredients is therapeutic as well. The greatest challenge for mixologists is to waste less behind the bar, utilise ingredients to its fullest capacity and prepare just the right amount of mega that it suffices the shift with less excess.
For me as a freelancer is to have a new bar and team every time and the operations differ as per the venue.
Favourite cocktail would be the Bloody Mary or Negroni.
What trends are you seeing today in mixology, and what are the most popular spirits. What are the other spirits that goes well for cocktails?
Bu hikaye Ambrosia dergisinin March 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Ambrosia dergisinin March 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
E-commerce In Alcohol Is The New Route To Market Strategy
Post Covid e-commerce could help the industry out of a crisis. But in the new normal the growth rate may not be high. A report.
Processes for alcohol-free beer production: A review
Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748
The US and China offer resilience and opportunity for drinks groups
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
Increasing demand for nostalgic flavours in drinks
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
‘80% of the International Awards won by Indian wines are from Karnataka'
The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:
Trends in alcohol consumption in Europe continue their positive course
Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.
Pernod Ricard and Brown Forman Merger Speculation
As speculation mounts about the strategic merger between Pernod Ricard & Brown & Forman, we look at the far reaching consequences of the deal.
Glasgow Whisky announces distillery purchase to expand global business
The company is expanding its wings with an environmentally sustainable and energy efficient distillery
Excise revenues save the day for Maharashtra and Karnataka
The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.
Bacardi adds flavour to Indian market
Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.
