Trends in alcohol consumption in Europe continue their positive course
Ambrosia|May 2021
Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.
Ulrich Adam
Trends in alcohol consumption in Europe continue their positive course

The World Health Organization’s 2019 status report showed that average alcohol consumption in Europe fell between 2010 and 2016, and that there were particular decreases in average consumption and drinking rates among young people, as well as an 11% decrease in the prevalence of ‘heavy episodic drinking’.

This was not the only sign that positive changes are taking place across Europe: the latest ESPAD (European School Survey Project on Alcohol and Other Drugs) report shows steady decreases in lifetime alcohol consumption among young people between 1995 and 2019 in the EU.

Compared to 2003, overall alcohol consumption fell by 22% and declined in nearly all Member States. Heavy episodic drinking fell by 19%, and 86% of the respondents reported never being drunk in the past month.

We have just published a useful summary of this ESPAD survey highlighting the key findings. But these statistics do not cover the period since the arrival of Covid-19.

So how has the pandemic affected overall consumption trends?

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