Global Beer Market with impact of Covid-19 in the Medium Term
Ambrosia|October 2020
Beer is the world's most widely consumed alcoholic beverage and is the 3rd most popular drink overall, after water and tea. An industry report.
Global Beer Market with impact of Covid-19 in the Medium Term

The global beer market is projected to grow at a CAGR of 5.5% during the forecast period.

The global beer market was equal to 498.66 billion USD (calculated in retail prices) in 2015. Until 2025, the beer market in the world is forecast to reach 710.89 billion USD (in retail prices), thus increasing at a CAGR of 3.72% per annum for the period 2020-2025. This is an increase, compared to the growth of about 3.42% per year, registered in 2015-2019.

The average consumption per capita in value terms reached 112.45 USD per capita (in retail prices) in 2015. In the next five years, it grew at a CAGR of 2.96% per annum. In the medium term (by 2025), the indicator is forecast to slow down its growth and increase at a CAGR of 2.78% per annum.

Forecast 2020-2025

The global beer market size reached US$ 606 billion by 2019. Beer is a fermented alcoholic beverage that is made by brewing and fermenting starches derived from cereal grains. It is flavoured using hops that not only add a buttery flavour to the beverage but also act as a natural preservative. Apart from this, other flavourings, such as herbs and fruits, are also added to attribute a specific flavour and fragrance to the drink. It is a rich source of niacin, folate, riboflavin, pyridoxine, potassium and magnesium. Moderate consumption of beer is widely associated with numerous health benefits and aids in maintaining blood pressure levels, preventing kidney stone formations, and minimising the chances of developing cardiovascular disorders, including angina, stroke and heart attack. Owing to this, it is gaining widespread popularity across the globe.

Bu hikaye Ambrosia dergisinin October 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Ambrosia dergisinin October 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

AMBROSIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
E-commerce In Alcohol Is The New Route To Market Strategy
Ambrosia

E-commerce In Alcohol Is The New Route To Market Strategy

Post Covid e-commerce could help the industry out of a crisis. But in the new normal the growth rate may not be high. A report.

time-read
6 dak  |
May 2021
Processes for alcohol-free beer production: A review
Ambrosia

Processes for alcohol-free beer production: A review

Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748

time-read
10+ dak  |
May 2021
The US and China offer resilience and opportunity for drinks groups
Ambrosia

The US and China offer resilience and opportunity for drinks groups

Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.

time-read
3 dak  |
May 2021
Increasing demand for nostalgic flavours in drinks
Ambrosia

Increasing demand for nostalgic flavours in drinks

Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.

time-read
3 dak  |
May 2021
‘80% of the International Awards won by Indian wines are from Karnataka'
Ambrosia

‘80% of the International Awards won by Indian wines are from Karnataka'

The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:

time-read
8 dak  |
May 2021
Trends in alcohol consumption in Europe continue their positive course
Ambrosia

Trends in alcohol consumption in Europe continue their positive course

Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.

time-read
3 dak  |
May 2021
Pernod Ricard and Brown Forman Merger Speculation
Ambrosia

Pernod Ricard and Brown Forman Merger Speculation

As speculation mounts about the strategic merger between Pernod Ricard & Brown & Forman, we look at the far reaching consequences of the deal.

time-read
10+ dak  |
May 2021
Glasgow Whisky announces distillery purchase to expand global business
Ambrosia

Glasgow Whisky announces distillery purchase to expand global business

The company is expanding its wings with an environmentally sustainable and energy efficient distillery

time-read
2 dak  |
May 2021
Excise revenues save the day for Maharashtra and Karnataka
Ambrosia

Excise revenues save the day for Maharashtra and Karnataka

The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.

time-read
1 min  |
May 2021
Bacardi adds flavour to Indian market
Ambrosia

Bacardi adds flavour to Indian market

Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.

time-read
5 dak  |
May 2021