Global Spirits Miniatures Market
Ambrosia|July 2020
Miniatures are very useful things to have in your drinks cabinet. They are perfect if you’re keen to try a few different styles to help you decide which full-size bottle to buy; if you want to make a particular cocktail and need a specific ingredient; or if you’re after something nice and easy to take on a picnic or party. Whatever reason, it’s a good idea to have some at home.
Global Spirits Miniatures Market

The earliest known airplane bottle dates to 1862. It was glass and likely held approximately two ounces of whiskey. But this was four decades before the Wright Brothers flew a plane. IN 1889, JOHN POWER & SON IRISH WHISKEY became the first spirits company in the world to make miniature bottles.

Miniatures were a sample bottle used by liquor company salesmen. These were in occasional use prior to Prohibition but then became more widespread after Repeal, when an entire nation had to be reintroduced to liquor, one small sample at a time. The tasters—also known as testers, shooters, minis and nips—also tended to be cheaper for the consumer, since these samples were tax exempt for a time. A fleeting sense of well-being could be purchased at an appealing discount, compared to pints or quarts.

But even after taxes came into force, everybody still loved the adorable dollhouse bottles. But cuteness was soon co-opted by business—first by the airline industry, which found that minis could be doled out to passengers with minimal spillage, with each bottle containing a controlled amount of liquor, generally between 1.5 and 2 ounces. The airlines also produced a generation of collectors, as many pocketed the freebies.

In the early 1960s, the first in-room hotel minibar appeared. These also proved to have an insatiable appetite for mini liquors, which were needed to supply guests willing to overpay for a late-night drink in the privacy of their room.

Glass is a widely used material for the packaging of spirits. Strong demand in the retail market for spirits miniature bottles has encouraged many independent product designers to manufacture designer bottles for spirit packaging.

Bu hikaye Ambrosia dergisinin July 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Ambrosia dergisinin July 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

AMBROSIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
E-commerce In Alcohol Is The New Route To Market Strategy
Ambrosia

E-commerce In Alcohol Is The New Route To Market Strategy

Post Covid e-commerce could help the industry out of a crisis. But in the new normal the growth rate may not be high. A report.

time-read
6 dak  |
May 2021
Processes for alcohol-free beer production: A review
Ambrosia

Processes for alcohol-free beer production: A review

Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748

time-read
10+ dak  |
May 2021
The US and China offer resilience and opportunity for drinks groups
Ambrosia

The US and China offer resilience and opportunity for drinks groups

Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.

time-read
3 dak  |
May 2021
Increasing demand for nostalgic flavours in drinks
Ambrosia

Increasing demand for nostalgic flavours in drinks

Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.

time-read
3 dak  |
May 2021
‘80% of the International Awards won by Indian wines are from Karnataka'
Ambrosia

‘80% of the International Awards won by Indian wines are from Karnataka'

The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:

time-read
8 dak  |
May 2021
Trends in alcohol consumption in Europe continue their positive course
Ambrosia

Trends in alcohol consumption in Europe continue their positive course

Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.

time-read
3 dak  |
May 2021
Pernod Ricard and Brown Forman Merger Speculation
Ambrosia

Pernod Ricard and Brown Forman Merger Speculation

As speculation mounts about the strategic merger between Pernod Ricard & Brown & Forman, we look at the far reaching consequences of the deal.

time-read
10+ dak  |
May 2021
Glasgow Whisky announces distillery purchase to expand global business
Ambrosia

Glasgow Whisky announces distillery purchase to expand global business

The company is expanding its wings with an environmentally sustainable and energy efficient distillery

time-read
2 dak  |
May 2021
Excise revenues save the day for Maharashtra and Karnataka
Ambrosia

Excise revenues save the day for Maharashtra and Karnataka

The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.

time-read
1 min  |
May 2021
Bacardi adds flavour to Indian market
Ambrosia

Bacardi adds flavour to Indian market

Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.

time-read
5 dak  |
May 2021