How has Good Drop evolved over the last few brands?
Now that’s a very timely question, given that we have recently launched the Frizzano Italian collection - A range of sparkling wines inspired by Italian bubblies and targetted towards the urban youth with an attractive price point. The collection will comprise of six varietals – Rosso, Rosato, Bianco, Dolce, Forte – India’s first strong sparkling wine, and Sensa which will also be India’s first sugar-free sparkling wine.
With the addition of the Frizzano Italian collection, we are now India’s premier sparkling wine producer. We currently have the largest portfolio in the sparkling wine segment which consists of already established brands like Casablanca and Frizzano which are along the lines of prosecco-styled sparkling wines, and Rio Fizzy Wines - our range of entry-level wine spritzers.
While we pride ourselves on having an all-encompassing portfolio from premium to mid-range still and sparkling wines, with our recent launches we have evolved into becoming the market leader in the domestic sparkling wine segment.
How is the company faring in recent times?
The company has been faring well over the past couple of years, we have been clocking a double-digit growth year-on-year for consecutive years. Obviously, 2020 has been difficult for everyone, and understandably there has been a lot of uncertainty and fear that has brought about some changes in the consumer’s buying behaviour. However, despite the current situation we are seeing an upward trend in our sales during the festive season, and are confident that we would and the year on a positive note.
Bu hikaye Ambrosia dergisinin January 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Ambrosia dergisinin January 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
E-commerce In Alcohol Is The New Route To Market Strategy
Post Covid e-commerce could help the industry out of a crisis. But in the new normal the growth rate may not be high. A report.
Processes for alcohol-free beer production: A review
Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748
The US and China offer resilience and opportunity for drinks groups
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
Increasing demand for nostalgic flavours in drinks
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
‘80% of the International Awards won by Indian wines are from Karnataka'
The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:
Trends in alcohol consumption in Europe continue their positive course
Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.
Pernod Ricard and Brown Forman Merger Speculation
As speculation mounts about the strategic merger between Pernod Ricard & Brown & Forman, we look at the far reaching consequences of the deal.
Glasgow Whisky announces distillery purchase to expand global business
The company is expanding its wings with an environmentally sustainable and energy efficient distillery
Excise revenues save the day for Maharashtra and Karnataka
The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.
Bacardi adds flavour to Indian market
Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.
