How Alcohol Industry Is Contributing To Indian Economy Amidst Corona Crisis
Ambrosia|June 2020
Rahul Agarwal, Director Wealth Discovery/EZ Wealth underlines the contribution of the liquor industry to the centre and states in the form of taxes and how the government should do more to help it earn critical revenue
How Alcohol Industry Is Contributing To Indian Economy Amidst Corona Crisis

The world is currently dealing with a un-precedented crisis in the form of Corona Virus pandemic, economies around the world are in some or the other form of lockdown and economic activity has come to a halt. Liquor sale across India was abruptly halted on March 25 with the imposition of the first phase of the nationwide lockdown; the decision was in part guided by the WHO guidelines that suggested that alcohol and tobacco make people susceptible to the virus. Although with each phase of lockdown some restrictions were lifted in terms of allowable economic activity, the ban on alcohol sale was only lifted on May 4th after a gap of nearly 40 days. The decision to open up alcohol sale was necessitated by the repeated request of states which had seen massive erosion in their revenue collection. Excise duty on alcohol is the third-largest source of own tax revenues for states, with an estimated contribution of 12.5% in 2019-20.

Why are states keen to open liquor shops during the nation-wide lockdown?

State GST collection which is the primary source of revenue for the states has been abysmally low due to the stoppage of almost all economic activities during the lockdown. This revenue loss has hit them hard as it came at a time when they had to incur extra costs related to the prevention measures, treating COVID-19 patients and in providing support to the poor and vulnerable sections of society. One of the major sources of revenue for the states is the production and sale of liquor. A ban on alcohol sales was a crucial part of the lockdown, but it deprived states of critical revenue.

Market size

Bu hikaye Ambrosia dergisinin June 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Ambrosia dergisinin June 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

AMBROSIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
E-commerce In Alcohol Is The New Route To Market Strategy
Ambrosia

E-commerce In Alcohol Is The New Route To Market Strategy

Post Covid e-commerce could help the industry out of a crisis. But in the new normal the growth rate may not be high. A report.

time-read
6 dak  |
May 2021
Processes for alcohol-free beer production: A review
Ambrosia

Processes for alcohol-free beer production: A review

Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748

time-read
10+ dak  |
May 2021
The US and China offer resilience and opportunity for drinks groups
Ambrosia

The US and China offer resilience and opportunity for drinks groups

Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.

time-read
3 dak  |
May 2021
Increasing demand for nostalgic flavours in drinks
Ambrosia

Increasing demand for nostalgic flavours in drinks

Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.

time-read
3 dak  |
May 2021
‘80% of the International Awards won by Indian wines are from Karnataka'
Ambrosia

‘80% of the International Awards won by Indian wines are from Karnataka'

The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:

time-read
8 dak  |
May 2021
Trends in alcohol consumption in Europe continue their positive course
Ambrosia

Trends in alcohol consumption in Europe continue their positive course

Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.

time-read
3 dak  |
May 2021
Pernod Ricard and Brown Forman Merger Speculation
Ambrosia

Pernod Ricard and Brown Forman Merger Speculation

As speculation mounts about the strategic merger between Pernod Ricard & Brown & Forman, we look at the far reaching consequences of the deal.

time-read
10+ dak  |
May 2021
Glasgow Whisky announces distillery purchase to expand global business
Ambrosia

Glasgow Whisky announces distillery purchase to expand global business

The company is expanding its wings with an environmentally sustainable and energy efficient distillery

time-read
2 dak  |
May 2021
Excise revenues save the day for Maharashtra and Karnataka
Ambrosia

Excise revenues save the day for Maharashtra and Karnataka

The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.

time-read
1 min  |
May 2021
Bacardi adds flavour to Indian market
Ambrosia

Bacardi adds flavour to Indian market

Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.

time-read
5 dak  |
May 2021