In his book,Are You @ Digital Dinosaur?- Transformational Strategies for Digital Excellence, author Rishi Jagmohan Singh, Head, Digital Strategy and Learning & Development, Wockhardt, reviews the current healthcare ecosystem in India and urges his peers to implement transformational strategies for digital excellence
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“ARE YOU @ Digital Dinosaur?” asks first time author and pharma veteran Rishi Jagmohan Singh, who currently heads Digital Strategy and Learning & Development in Wockhardt. A well known speaker at the various digital and L&D forums in India and South Asia, the book is his attempt to “to ensure that affordable, efficient and quality healthcare is provided to all Indians by effectively making use of technology and data.”
Having started in sales, with stints in human resources, as well as sales force excellence, he is perhaps uniquely placed to understand the pain points of pharmaceutical companies and their employees: surrounded by data yet drowning in it.
The book is divided into 11 chapters and draws on the author's interviews and interactions with leadership teams, boards, and consultants, supplemented with insights from deliberations with his circle of acquaintances comprising of industry veterans. He met physicians, chemists and sales forces from across the country and took case examples and lessons from other country markets.
The initial chapters give an overview of the current healthcare ecosystem in India including the challenges. But more importantly, it looks at the future, proposing digital transformational strategies by harnessing new digital technologies like artificial intelligence, big data analytics, cloud computing, advanced robotics, etc.
Bu hikaye Express Pharma dergisinin June 16-30, 2019 sayısından alınmıştır.
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Bu hikaye Express Pharma dergisinin June 16-30, 2019 sayısından alınmıştır.
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