Tile Talk

Abhishek Somany, MD, Somany Ceramics talks to the Tiles of India about the Growth and Future of the Ceramic Tile and Sanitary Ware market in India   

- Sheetal Joshi

Somany Ceramics is an internationally acclaimed organization that specializes in ceramics and allied products segment. In the last four decades, the brand has established itself as an unchallenged leader in the Indian Ceramic Industry with significant presence in India, Africa, The Middle East, UK and Russia.

In conversation with Abhishek Somany

Somany Ceramics has strengthened its presence in Gujarat by opening a state-of-the-art experience centre. how is the feedback of consumers?

Strategically located at the Arista Business Space on Bhavan road, the experience center holds the promise of offering consumers a plethora of high-end products. The centre is a one-stop-shop for complete ceramic walls and floor tiles, polished vitrified tiles, glazed vitrified tiles, digital tiles, sanitary ware and bath fittings, and houses a team of highly trained Staff for better client servicing. Till date the consumer response has been excellent with increasing footfall every week and is being looked as the ultimate décor destination in Ahmedabad.

You have currently eight manufacturing plants of tiles and sanitary ware production, out of which seven are in Gujarat, Kadi and rajkot. Which will be your next targeted city?

For the upcoming financial year we are planning to set-up our bath fittings plant in Bhiwadi. We have already initiated the process and look forward to start manufacturing by the end of 2017. Beyond this, it’s too early to talk about which city we will be targeting for another plant.

How do you see sanitary ware market growing in India? What are the measures taken by the company to expand this division?