SOCIAL MEDIA. It’s grown into global proportions by feeding on our collective nosiness, insecurity and vanity. According to Statista, YouTube and Instagram amassed over 2 billion and 1 billion active users respectively in 2020. Relative newcomer TikTok, which is targeted at the Gen Z audience, is steadily catching up with 800 million active users in the same period.
All that considered, it’s little wonder that society has started and continues to place emphasis on appearances. It’s simple: the better you look, the more attention you get. Fitness and fashion social media accounts have long been popular “genres” on social media because their visual impact – be it a thirst trap post or the flaunting of a pair of Dior x Air Jordan 1 – is instantaneous.
Eyeballs are, however, shifting towards skin care and grooming in recent times, and bringing a huge boom to the skincare market as a result. In fact, Statista reports that the global skincare sector expanded by 41.8 per cent between 2012 and 2019, and is predicted to be valued at $189 billion by 2025.
This is perhaps because people connect grooming with the idea of self-care and wellness. For instance, by using products with specific formulas, you can address imperfections like acne, dryness, or wrinkles. By doing so, skin care accords consumers the power to erase the source of their insecurities in the comfort of their own homes. Details like scents, textures and application techniques also help with the process of dissipating stress. In troubling times like these, skin care and grooming are seen more as necessary coping mechanisms rather than simply self-indulgence.
Bu hikaye August Man SG dergisinin Issue 162 sayısından alınmıştır.
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Bu hikaye August Man SG dergisinin Issue 162 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The One That Started It All
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Return To Mont Blanc
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Manners Maketh Man
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ONE OF THE MOST ICONIC IMAGES IN SINGAPORE TOOK THE FORM OF KOKILA PARVATHI, SITI AMIRAH (ALSO KNOWN AS CAMIRA ASRORI) AND SOBIKUN NAHAR ON THEIR WAY TO COURT. AUGUSTMAN SPEAKS TO THEM ABOUT THEIR IDEAS ON COMMUNITY ORGANSING, AND ABOUT RETHINKING OUR THOUGHTS ON POWER.
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AND BUTCHER'S BLOCK MAKES IT THREE
SINGAPORE'S CHAPTER OF THE DOM PÉRIGNON SOCIETY HAS INDUCTED A THIRD MEMBER, RAFFLES SINGAPORE'S BUTCHER'S BLOCK, GIVING DISCERNING DINERS BETTER ACCESS TO THE EPICUREAN SAVOIR FAIRE THAT COMES WITH THE MARK OF THE SOCIETY.
AMERICAN SPIRIT
ROB SAMUELS, THE EIGHTH-GENERATION WHISKY-MAKER AND MANAGING DIRECTOR OF MAKER'S MARK, EXPLAINS WHY THE BRAND'S CELLAR AGED EXPRESSION IS A PEAK INTO THE FUTURE OF BOURBON.