I was at the dentist today. The bill was $2,297.
My dentist is excellent. He is professional and current on modern dental techniques. As luck would have it, my dentist is also a triathlete. While I was at his office, I picked up his bike and brought it back to our bike shop to do a tune-up on it. He’s got a nice bike. He should.
I got to thinking: Why can my dentist command more than $2,000 for services, but I will only bill him about $90-150 for his bike tune-up that takes the same amount of time? And before you argue that your teeth are a serious “health issue,” I will suggest that your bike brakes are too when you need to avoid a collision with a car.
Why is the bike industry unable to command prices for service and products commensurate with other industries? Why is a doctor, a dentist, a plumber or an auto mechanic so much more expensive to hire than a bike-fitter, bike salesman or bike mechanic?
Bu hikaye Bicycle Times Magazine dergisinin Issue 43 sayısından alınmıştır.
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Bu hikaye Bicycle Times Magazine dergisinin Issue 43 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Classic Rendezvous
Dale Brown started the Classic Rendezvous email group to discuss road cycling prior to 1983 along with his fellow vintage bike fanatics.
King of Cages
Ron Andrews doesn’t just make some of the finest water bottle cages and accessories in the world, he makes the tools that make them too.
It's not You, It's Me
The very personal business of selecting a bike saddle.
Building Frames, Building A Community
A Frame builder and Bike Shop Owner Forges His Own Path in a Changing Neighborhood.
Want A Solution? Don't Be A Part Of The Problem
American cities are a wonderful place to live. Really.
Plan On Letting Go Of Plans
Plan On Letting Go Of Plans
Confessions of a Vintage Bike Tinkerer
I have never toiled in a bike shop. In some ways saying that feels like an admission of guilt. But the truth is that I still enjoy working on bikes, however ham-handedly.
Transforming Our Transactions
I was at the dentist today. The bill was $2,297.
Why We Do What We Do
Bicycle touring isn’t always fun, but that’s kind of the point.
Penniless in Peru
Adventurer Laura Bingham challenged herself to ride across South America without bringing money—relying on her wits and the kindness of strangers.
