CLEO Singapore|September 2016

Ever looked at the effortlessly chic OOTD of a style influencer and wondered how she does it? Us too. We dive into the wardrobes of two stylish people of Instagram to find out what it takes to look so flawless at any time, any angle.

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Bloggerati by Nuffnang, Charlotte Lum, 21

On average, how much do you spend on shopping every month? About $500 to $600. Wow, I wasn’t aware of how much I was spending till this interview! I’m kind of a shopaholic and I sometimes go on shopping sprees so…

Would you say that your wardrobe is expensive? Not at all! My wardrobe leans towards the affordable end. I’d much rather spend a certain amount of money on several items than on just one designer item. I usually shop at Bershka, Forever 21, H&M, and online shopping sites like Taobao.

As a style influencer, do you feel pressured to be dressed up all the time and not repeat your outfits? I usually plan my outfits the night before, and I put a lot of thought into what I wear. But yes, of course I do repeat outfits for casual events, like when I’m hanging out with my friends. Just no pictures when that happens!

Do you think it’s possible for the average girl to have the wardrobe of a style influencer? It’s not realistic to aspire to have this kind of wardrobe if you’re the average person on the street with a normal budget. You have to remember that influencers get a lot of sponsorships. Like I just started in this industry last year, and I’ve already got enough clothes to last me the entire year just from sponsorships alone.

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