Jaclyn Sienna India transformed her first job in hospitality into her luxury lifestyle business by becoming a student of the ultra-high net worth. Today, her company, Sienna Charles, advises billionaires, public figures and celebrities ranging from George W. Bush to Mariah Carey on ultra-luxury travel and lifestyle experiences.
At a time when inspiration in the form of breathless scenery, gourmet meals and exciting adventures is only an Instagram away, satisfying the demands for an exclusive experience from the ultra-high net worth comes with its own challenges. India shares her insights on the trends in the luxury market and how she’s able to curate experiences for those with the highest of expectations and where money is no object: “People have more money than ever. They’re not looking for mediocre service; they want the best of the best and they’re going to continue to demand that — as they should.”
Having travelled to 90 countries — and still looking to check off exploring many more destinations, such as Papua New Guinea and the Trans-Siberian Express railway — India gives us a look into her growing “Black Book” of people, places and things that will help inspire your next wellness experience, adventure or passion— whether abroad or in your very own home.
Q: Can you tell me about your trajectory in becoming a luxury lifestyle expert?
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