The idea of fashion is oxymoronic in that it has legs in both the past and the future; being simultaneously resistant to change as well as constantly seeking newness.
There have been calls for changes and brands answered by taking steps towards sustainability, embracing cultural nuances as well embracing the new digital landscape, but never has one of the world’s biggest industries faced a challenge like the COVID-19 pandemic.
While the fashion business suffers from consumers’ readjusted list of priorities, the arts side of fashion provides a sense of solace and hope. After all, in our darkest times, we have always looked to the arts for comfort. Perhaps this crisis is the change that the fashion industry needs, a call to move away from antiquated practices and to adapt to the new world.
With that in mind, we speak to three fashion industry leaders—Nick Sullivan, creative director of the US edition of Esquire; Edward Crutchley, founder of his eponymous label and director of fabrics and graphics at Dior Men; and Bohan Qiu, founder and director of Boh Project, a digital and content agency based in China.
ON CHANGING HOW WE THINK ABOUT FASHION
NICK SULLIVAN: The COVID-19 situation will make it more essential that companies have a solid digital platform from which to operate. But there were already strong shifts developing in consumers’ expectation from men’s fashion.
We have seen a clear decline in the past year in overtly branded clothing and accessories, intimations that streetwear
Bu hikaye Esquire Singapore dergisinin May 2020 sayısından alınmıştır.
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Bu hikaye Esquire Singapore dergisinin May 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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