Front runners
GQ South Africa|September - October 2021
A brief look into four of SA’s influential streetwear brands
Mira Leibowitz
Front runners

DEAD.

‘ESTABLISHED IN 2015, DEAD. IS A PREMIUM LIFESTYLE BRAND THAT SPECIALISES IN THE CREATION OF PREMIUM STREETWEAR GARMENTS AMONGST A CONGLOMERATE OF OTHER PRODUCTS AND SERVICE OFFERINGS SUCH AS DEAD. RADIO, DEAD. ICE CREAM, DEAD. DESIGNER WATER AND “THE DEAD. STOCK SOIREE SOUTHERN AFRICA POP UP TOUR”, TO NAME A FEW.

‘We plan to develop a visual footprint online and create or fast-track current and relatable topics within the public domain. Fashion is an ever-changing phenomenon, so we’re currently exploring different ways to influence our consumers via our position within the fashion community.

‘To see how we’re doing this, visit dead93.com.’

AJKP

THIS CAPE TOWN-BA SED SUS TAINABL E RE ADY-TO WE AR BR AND IS BY DESIGNER KEITH HENNING AND ARTIS T JODY PAUL SEN.

Its signature is an artful contemporary twist on classic and utilitarian menswear, consciously constructed and sustainably sourced in South Africa.

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