Sustainability has become an ubiquitous buzz-word in fashion lexicon in recent years. You see, a tagline “Safe for Earth”; the eco-warrior in you gets excited to save the planet and ends up buying that product. But was it actually saving the planet while advocating you to consume more?
To add to the increasing bandwagon, Fast Fashion leaders and mass retail designers are introducing “Green Collection” to offset the debates around environmental damage done by their companies. As a consumer, you get excited to make a purchase from a fast fashion brand despite knowing its tryst with environmental and labour regulations, giving it the benefit of doubt for its current good intention. While there are brands that are working towards becoming more transparent in their practices, there has been an incremental increase in green-washing as well.
Greenwashing, according to the Cambridge dictionary, means behaviour or activities that make people believe that a company is doing more to protect the environment than it really is. It is a marketing ploy to lure you into buying things that you don’t need by making you a saviour of the planet. It addresses to your emotion of doing good and engages you in consumerism.
So how to identify if a brand is greenwashing or not and how to make mindful shopping decisions? How do you know whether the brand is genuinely sustainable and environment friendly or not?
Here is your five-point list of making mindful shopping decisions in a world that is bent on Greenwashing.
1. Know the Source of Origin
Bu hikaye GlobalSpa dergisinin Awards Special 2022 sayısından alınmıştır.
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Bu hikaye GlobalSpa dergisinin Awards Special 2022 sayısından alınmıştır.
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ART OF DESIGN
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The CULTURAL CONVERGENCE
FROM MADRAS CHECKS TO CONTEMPORARY INDO-WESTERN FUSION, INDIAN DESIGN CONTINUES TO INSPIRE AND RESHAPE FASHION ON A GLOBAL STAGE.
Trailblazers
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DESI CHIC
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CRAFTS & COUTURE
HONOURING INDIA'S RICH TEXTILE AND ARTISAN HERITAGE, THESE DESIGNERS DESERVE A SPOTLIGHT FOR THEIR CONTINUOUS EFFORT TO REDEFINE FASHION BY HONOURING THE PAST WHILE CRAFTING THE FUTURE.
Timeless Beauty
INDIAN BEAUTY RITUALS OVER THE YEARS AND THEIR ADAPTATION IN THE MODERN WORLD.
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KARAN JOHAR STANDS AS A BEACON OF PASSION, RESILIENCE, AND ELOQUENCE IN INDIAN CINEMA. HE HAS DELIVERED A PLETHORA OF BLOCKBUSTER HITS, EACH TAKING THE AUDIENCE ON A ROLLERCOASTER OF EMOTIONS. WITH HIS UNPARALLELED CONTRIBUTIONS TO THE INDIAN CINEMATIC REALM, THERE IS NO ONE MORE FITTING THAN THE INCOMPARABLE KARAN JOHAR TO NARRATE THE STORY OF INDIA THROUGH THE LENS OF ROYAL INDIAN FASHION.
Anantara in India
IN CONVERSATION WITH DILLIP RAJAKARIER, CEO OF MINOR HOTELS AND GROUP CEO OF MINOR INTERNATIONAL.
"Indian hospitality is more than just a service"
IN CONVERSATION WITH LOKESH SABHARWAL, REGIONAL VICE PRESIDENT, OPERATIONS, INDIA & SOUTH WEST ASIA, HYATT.
YOUR INNER SANCTUARY
A VISION OF TRANQUILITY BY LAKE PICHOLA, THE SPA AT THE LEELA PALACE UDAIPUR IS A HOLISTIC EXPERIENCE THAT AWAITS YOU.