In less than three years, this iconic label has become one of the coolest contemporary brands. Here is the story of an American transformation.
We asked the editorial team at Grazia [France] – fashion editors excluded – what they think of Coach. Judging by everyone’s reaction, we quickly realised that outside our small fashion bubble, few people knew that the 75-year old American brand had changed. After being synonymous with classic elegance in the 1960s-80s, the carriage-logoed brand now incarnates cool. Real cool though. American cool. Cool from the land that invented the cool stamp. But why? Let’s find out.
The Right Designer
Bu hikaye Grazia dergisinin May 2017 sayısından alınmıştır.
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Bu hikaye Grazia dergisinin May 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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