The reissue of an Apollo-era Nasa design manual shows a way forward for the beleaguered world of book publishing, writes STEPHEN MCCARTY
LOOK UP. AND UP. And up. Keep going. A little higher. See it? That’s the future of publishing, right there, somewhere free of the usual earthbound limitations of imagination and way up beyond the stratosphere. The future of publishing is rocket science.
In 2016 a remarkable event occurred in publishing that gave lift-off to what the industry might experience as a revolution: The reissue of the Nasa Graphics Standards Manual, originally released in 1975 by design firm Danne & Blackburn. A single-volume, ring-binder encyclopaedia of Nasa’s visual identity, no less, illustrating everything from the celebrated Worm logo that travelled on every spaceship, aircraft and terrestrial vehicle, to the typefaces used on building exteriors and letterheads, and the embroidered badges on staff uniforms, the manual was described by its creators as a “true systems programme” of language and illustrations. It remained the graphic face of the space agency until it was rescinded in a 1992 design rethink.
Bu hikaye Prestige Singapore dergisinin May 2018 sayısından alınmıştır.
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Bu hikaye Prestige Singapore dergisinin May 2018 sayısından alınmıştır.
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