In the new age, many public figures have jumped onto the virtual bandwagon with all its trappings. Actor Sonam Kapoor is one of the earliest to have successfully conquered the space with clever panache
It was winter 2015, and a cheesy Bollywood song had flooded the consciousness of Hindi film aficionados. Apparently, all of Instagram was alive with the sound of Prem Ratan Dhan Payo, with groups of seemingly normal people suddenly breaking into hip-jerking fits for 15-second videos. All were vying to be the chosen ones who would be regrammed to leading lady Sonam Kapoor’s own feed. It was the viral marketing strategy of the decade, even more successful than the Salman Khan-starrer itself. And like Sonam’s own trajectory on social media, it was aspirational, spontaneous and completely organic.
There’s something about the 32-year-old Bollywood diva that strikes a chord with her mammoth virtual fan base — 15.3 million followers on Facebook, 10.4 million on Twitter, and 10.3 million on Instagram. It could be her fashion sensibility, of course. Sonam has been Bollywood’s undisputed fashionista — a word she hates, incidentally — ever since her 2010 film Aisha established her reign over all things couture. She has played showstopper for every designer worth his salt, and walked the red carpet in the unlikeliest of ensembles. Tall, beautiful and imminently photogenic, she is a sight for sore eyes even when dressed in quirky casuals just off a flight — definitely worth a ‘like’, or several million, on social media.
Bu hikaye Verve dergisinin August 2017 sayısından alınmıştır.
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Bu hikaye Verve dergisinin August 2017 sayısından alınmıştır.
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As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate
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Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. It’s not glamorous, and the rewards are few and far between, but that doesn’t stop her from aiming big, finds Anandita Bhalerao
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Navigating Indian streets as a woman is hard enough. But what is it like while riding a bicycle? Bengaluru-based Shreya Dasgupta, a regular cyclist, speaks to five urban women about the pros and cons of this increasingly popular means of transport.
