Can Liberty media extract what it needs from Formula 1 whilst enhancing the show and solving world peace at the same time? Ross Brawn is here to help.
THE SITUATION
Whilst most observers of Formula 1 feel the new era will be a change for good on the sporting side, what does it mean for the commercial side of the sport?
Unless you’ve been stuck under a rock these past six months, you’ll have heard that Liberty Media bought into Formula 1 and deposed long standing boss Bernie Ecclestone at the same time. The world is out on whether the latter is a sound or naive adjustment. What is agreed is that Liberty Media won’t look to change a winning formula beyond all recognition. No business goes into an acquisition of a successful and profitable enterprise to completely pull it apart. It looks to improve, enhance and massage those areas it feels it can effect positive change as it hopes to add value for the shareholders along the way.
Formula 1’s business model has been well documented and scrutinised of late. Under Bernie Ecclestone the series evolved over 40 years into the major global platform that it is today. Along the way, Ecclestone broke some eggs and created an elaborate network of agreements with a myriad of partners that are undoubtedly very complex and will take many years to unravel. In doing so, Ecclestone undoubtedly left some value on the table and perhaps missed opportunities due to lack of understanding or felt were less important than other priorities at the time. Whichever it was, most agree there are areas for immediate change and some, where change will be more long.
Bu hikaye Paddock magazine dergisinin March 2017 sayısından alınmıştır.
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Bu hikaye Paddock magazine dergisinin March 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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How To Save The Formula 1 Show
Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Indeed, Sebastian Vettel, the four-time world champion has blamed expensive tickets and reduced engine noise to explain this phenomenon. However, it is important to bear in mind that the drop in viewing figures also affects the assistance to the tracks. Malaysian Grand Prix will stop hosting the race after 2018. Canadian GP is not guaranteed either, despite Lance Stroll signing with Williams. Singapore Grand Prix is expected not to renew the contract with FIA, holding the last race next year. As if that was not enough, Brazil, German and British GP’s future hang by a thread. But since there is no point in crying over spilt milk, here there are some advice FIA could follow in order to enhance the sport’s popularity and figures.
Autonomy Is Ev's Killer App
Mark Preston is a Formula E Team Principal and founder of Street Drone, not to mention all the years he has worked in Formula 1 with McLaren and Arrows. Today Mark predicts that the application of autonomous technologies will unlock greater efficiency and provide a cutting edge for automotive businesses.
Date With Destiny
Bernard Ecclestone turned 86 in October. For more than 40 years he has been at the top of Formula 1; calling the shots, single-handedly negotiating some very difficult patches that would have no doubt defeated others decades younger and making boat loads of money along the way for everyone involved in the process. There was no sign that he was getting set to hand over the reigns, at least willingly, anytime soon, but fate, as they say, waits for no man.
Allan Mcnish: “What Is Formula 1?”
Opportunities to interview great and revered racing drivers are not that often, especially when their schedules are always packed with too many commitments. However, I just had the chance to interview Allan McNish on topics close to him and I would very much like to thansk Allan for his time and his very open answers. Enjoy!
My Race Day: Carmen Jorda
Renault F1 development driver Carmen Jorda shares her typical race day schedule with the Paddock magazine
Change At The Top
Can Liberty media extract what it needs from Formula 1 whilst enhancing the show and solving world peace at the same time? Ross Brawn is here to help.
A Different Side To Rolls-Royce
For more than a hundred years, Rolls-Royce had been considered a timeless icon in the automobile history, presenting a graceful design flow, sweeping audiences off their feet with outstanding lines and surfaces. This time we take a look at a bit different affairs that got our attention.
A Curve Rather Than A Sharp Turn
We’re honoured to have Mr Erwin Bamps, CEO of a tremendous yacht and boat building company Gulf Craft with us again to talk about what 2017 might bring to the exclusive and luxurious world of yachting.
