DJ Seinfeld

Known for spearheading the lo-fihouse scene, DJ Seinfeld’s new album Mirrors offers an entirely new sonic fidelity. Danny Turner talks to Armand Jakobsson about his reinvention

- Danny Turner

Born in Malmö, Sweden, Armand Jakobsson comically birthed DJ Seinfeld in 2016 having binge-watched the iconic ’90s TV sitcom following a relationship breakup. Although his main project at the time was titled Rimbaudian, the public picked up on DJ Seinfeld’s raw and ready sound thanks to seminal tracks like U, created in the spirit of the early house pioneers.

Much to Jakobsson’s surprise, what began as a tongue-in-cheek witticism blossomed to become his signature project; however, the producer/DJ has been working hard to reinvent his sound. Although regarded as a lo-fi visionary, his new album Mirrors blends the raw emotion of his early DJ Seinfeld records with a more vivid, vocal-led production approach that takes him to a whole new level.

Do you find it fortunate that DJ Seinfeld was initially a jokey pseudonym that turned into your main project?

“There always a little bit of luck involved in anyone’s musical success. When I started treating production as a job I worked hard to not only become a better producer but a better DJ. I’m humble enough to admit that I do have some type of imposter syndrome when I see other talented producers that are maybe not as fortunate as me in terms of industry success, but I do try to elevate others.”

How do you feel about the name now that you’ve become established under it?