Feed Me

EDM producer Jon Gooch revives his cartoonish Feed Me moniker. Danny Turner finds out how the use of live instrumentation changed his production approach

- Danny Turner

Debuting in 2008 as the first peripheral artist to feature on Deadmau5’s mau5trap label, Jon Gooch (aka Feed Me) exploded onto Beatport with his unique brand of bass-heavy electronica before creating his own Sotto Voce label to garner full creative control. As a former multimedia designer, Gooch has become synonymous with his green Feed Me monster character, infusing its fictitious narrative into his music and infamous ‘With Teeth’ live productions.

Alongside his drum & bass stage name, Spor, Gooch is known for his eclecticism and cutting-edge approach to sound design. On his latest, self-titled, Feed Me album, the producer decided to switch up his creative process. Alternating between his live instrumentation and programming skills, the record showcases Gooch’s audacious production skills and high-octane brand of anthemic bass and electro.

You’ve mentioned how you differentiate between EPs and albums, comparing them to magazines and novels. How does the latest Feed Me album play into that?

“I grew up listening to prog-rock albums that had distinct story arcs and weren’t exposed to pop music until I was a bit older so, to me, an album was something you’d put on and listen to in its entirety. I like the idea of an album is a journey and try to consider a screenplay element when I’m writing. There’s been an aesthetic to each one and I started to Feed Me as a figurative idea, with the character not referencing food but being consumptive.”

So there’s an ideological component to the Feed Me character?