Providing Baked Snack Products For Health-Conscious Millennials
Progressive Grocer|July 2019

Lovely Bake Studio, a premier European inspired bakery, offers an unmatched range of 100% eggless delicacies to its customers.

Providing Baked Snack Products For Health-Conscious Millennials

Company and brand profile: Lovely Bake Studio, a premier European inspired bakery, offers an unmatched range of 100% eggless delicacies to its customers. It is a first-of-its-kind concept in north India. In the past five years, Lovely Bake Studio has become one of the fastest growing FMCG companies with a presence in 40 cities, two States, in over 15 airports and a shelf space in over 3,000 retail outlets. The company has growing exports to the Middle East, Chile and the US.

Product portfolio: The brand offers its customers a variety of eggless temptations in cookies, biscuits, rusks, dry cakes, namkeens, baked snacks, frozen snacks and sweets, festive gift packs, special sweet packs and much more.

Consumer segments and demographics: The target audience of the brand is the average Indian family. It offers products that are made to delight the youth, parents and grandparents. It wants to be a part of tea-time, snack-time, and break-time in every household.

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