True beauty is reflected through humility, believes Shraddha Kapoor

“As an entrepreneur, with an interest in the industry I have carefully been studying the DTC beauty market and it is growing rapidly. I believe it is the future.”

NEW DELHI

Actress Shraddha Kapoor, who has been roped in as the brand ambassador of MyGlamm and has also invested in the brand, says she hopes to understand and fulfil the beauty needs of her fans and followers. As an entrepreneur, with an interest in the industry, she has “carefully been studying the DTC (direct to customer) beauty market and it is growing rapidly”. Defining the concept of beauty, she said, “I definitely feel that beauty is not skin deep. True beauty is reflected through characteristics such as kindness, humility, generosity, and empathy. I also feel that most people have started appreciating qualities of beauty that are beyond the superficial aesthetics of a person’s outward appearance.”