Labelled Frutiger Aero by design gurus, the trend is named after the Swiss typesetter Adrian Frutiger, whose lettering featured widely in early colour computers, and Windows Aero, a visual style embraced by Microsoft’s 2006 Vista software, with its screen savers depicting electric-green grass and impossibly blue skies.
On TikTok, the hashtag has had nearly 270m views and is populated with videos showing Motorola flip-phones, bottlenose dolphins jumping out of pools and the Apple logo filled with water and goldfish. On YouTube, viewers are tuning in to soothing videos with titles such as “ 30 Minutes of Frutiger Aero! for all your 2000s nostalgia needs ”.
Observers say the trend is a reaction to a present-day dominated by apocalyptic warnings about AI’s power to destroy humanity, where the unchecked power of Silicon Valley’s tech bros has made digital advances part of the problem rather than a solution.
Frutiger Aero harks back to a time of tech optimism, a time before i Phones when computers – such as Apple’s fruit “flavoured” iMac G3 – were seen as more in tune with nature.
Bu hikaye The Guardian dergisinin December 15, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye The Guardian dergisinin December 15, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Amorim rewarded for keeping faith with his eternal optimist
This was a thrilling, bruising game, and even a very funny one at times.
Amorim's winter warmer
United manager hails side's mentality in thrilling draw
Referee 'not at Premier League level', says Silva
A frustrated Marco Silva, the Fulham manager, described the performance of Darren Bond, the referee, as \"not at Premier League level\" after he opted not to dismiss the Ipswich defender Leif Davis during the sides' 2-2 draw.
Diallo grabs vital point as United step up at Anfield
An evening of some redemption for Manchester United was not without its customary slice of Anfield agony. Thirty seconds remained of a gripping battle when Joshua Zirkzee spurned the chance of hero status among fans who jeered him six days earlier to present Harry Maguire with a clear sight of Alisson's goal.
Fulham toil against strugglers again as Jiménez rescues point
Imagine where Fulham would be if they could see off the strugglers. They averted a rare defeat when Raúl Jiménez converted his second penalty of the afternoon at the start of added time but never did enough to overcome a well-drilled Ipswich.
Isidor proves worth to keep nervy Black Cats in the leading pack
Before kick-off Portsmouth's manager, John Mousinho, suggested all the pressure would be on Sunderland, leaving his players free to relax, improvise and unlock their inner creativity.
Australia make hay in Bumrah's absence to clinch series win
Boland skittles India to set up World Test Championship final against South Africa
Gauff turns tables on Swiatek before Fritz seals trophy for US
Americans defeat Poland to secure United Cup glory as Sabalenka wins Brisbane title
Rybakina speaks out in defence of suspended coach Vukov
Elena Rybakina, the 2022 Wimbledon champion, has insisted that her former coach Stefano Vukov did not mistreat her during their coaching partnership after it was revealed that Vukov is under investigation by the Women's Tennis Association.
Rangers drop points on road again despite Igamane treble
Hamza Igamane's hat-trick was not enough to secure victory for Rangers as Rocky Bushiri's late header earned a dramatic 3-3 draw for in-form Hibernian at Easter Road.
