Rishi Sunak has a new "side hustle". As well as being prime minster a job that requires him to get the British economy back on track, stop everyone from smoking, and win the next general election - the man with more than 3 million followers on Instagram has managed to find time for another key role: men’s fashion outfluencer.
Unlike an actual influencer, whose visual endorsement of a particular product or clothing item can cause a spike in sales and a rush on pre-orders, the outfluencer’s effect is the opposite. He can kill a look, or a style, or a beloved adidas Samba sneaker with just one picture, which happened last week when Sunak wore his pristine white, Dadidas footwear with narrow-cut trews and a crisply ironed white shirt during a Downing Street interview.
Public outcry and fashion outrage were so strong that on Wednesday Sunak was forced to issue a “fulsome apology to the Samba community” for killing the trend for the classic sneaker, which had been regarded as the “it” shoe of the moment.
Bu hikaye The Independent dergisinin April 12, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye The Independent dergisinin April 12, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
How Littler giving it large made for unbeatable drama
Darts is riding the crest of a wave thanks to Luke Littler's unique blend of mesmerising talent and pure showmanship, and it's not slowing down in 2025
Champion Humphries loses to Wright in major upset
Reigning champion Luke Humphries was knocked out of the World Darts Championship by an inspired Peter Wright in a major upset at Alexandra Palace.
City finally end horror run - but bigger worries remain
It was a landmark occasion for Pep Guardiola. Not because he took charge of Manchester City for the 500th time, joining only Les McDowall in a select club, but because a manager who was a byword for winning actually won a game. For a manager with 39 trophies in his career, such results seemed routine.
Liverpool high-five as Salah inspires devastating display
Mo Salah proved his worth to Liverpool yet again as he inspired them to a 5-0 win at West Ham.
SIMPLY WED?
Two years after Abi Morgan's divorce lawyer drama reached. its finale, picking up with characters from 'The Split' feels like checking in with old friends.
From Avatar 3 to Superman, 25 big-screen treats in 2025
A bald Emma Stone, a mad Jennifer Lawrence and lots and lots of Robert Pattinsons lead our must-see movies for the 12 months ahead
Addams Family star was far more than his tragic death
Raul Julia's final film, 'Street Fighter', turns 30 this week.
Enjoy heart-healthy food
After his bypass, two-Michelin-starred chef Sat Bains tells Hannah Twiggs about his new cookbook and how simple, flavour-packed meals can help us live longer and better
Fishing for a new style in 2025? Try these on for size
After a year of clean chic, LED face masks and reformer pilates, Ellie Muir dives into the sublime and the potentially ridiculous lifestyle, wellness and fashion trends set to rule
At least 10 Taliban fighters are killed in ministry attack
At least 10 Taliban fighters were killed and five others wounded in a major attack on the group's ministry of interior in Kabul, as tensions between Afghanistan and Pakistan escalated.
