Range Rover Fifty

Exclusive Limited Edition Marks 50 Years of All-Terrain Innovation and Luxury

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. This year, Range Rover celebrates 50 years of pioneering innovation, peerless refinement and unparalleled all-terrain capability with the introduction of the new Range Rover Fifty.

The original luxury SUV has defined the market since June 1970 and, five decades on, the Range Rover has evolved to become a family of desirable and capable luxury vehicles. Its compelling blend of design, refinement and engineering innovation has ensured its place as the benchmark for all luxury SUVs.

Over its 50-year lifespan, the Range Rover has achieved many world firsts and completed numerous impressive feats. It has crossed the notoriously impassable ‘Darien Gap,’ was the first vehicle to ever be displayed at the Louvre Museum in Paris, and has even twice won the Paris-Dakar rally. One would be hard-pressed to find any other vehicle that combines the levels of luxury, comfort and sophistication with off-road capability and on-road performance as the Range Rover.

With its clamshell bonnet, distinctive floating roof, split tailgate and trademark front fender vents, the Range Rover of today can still trace its roots back to the 1970 original. In its golden anniversary year, it is now the most efficient, connected, luxurious and capable yet.

In celebrating 50 years of a motoring icon, the limited-run Range Rover Fifty will be restricted to just 1,970 vehicles globally, in recognition of the year the original Range Rover was launched.