The Call Of The Soul
Travel+Leisure India|September 2019
The TATA SOUL Iconic Ladakh Drive was an incredible experience, where nature and community came together beautifully.
Satarupa Paul
The Call Of The Soul

The landscape seems to dance past your window. A river sensuously sways alongside, tall trees foxtrot by, and then, a spotlight of sunrays, filtered through broody clouds, shines on the mountains engaged in a slow waltz. Witnessing this musical of nature can change you and leave you with stories that last a lifetime. One such story is that of the Iconic Ladakh Drive, Mountain Trail, Spiti-Ladakh, curated by Tata SOUL (SUV Owners United League). It’s a story that saw us traversing some of the most daunting terrains in the world, aboard 10 mean machines, over 12 days and more than 2,000 kilometres. A story that took us through unforgiving roads and incredulous landscapes. A story that began with 30 strangers and ended with a brotherhood formed by the shared love for adventures.

This is that story.

THE PROLOGUE: ENCHANTING KINNAUR

It all began with a ceremonial flag-off from Chandigarh, under the expert guidance of the Tata Motors team. The convoy of 10 sturdy SUVs (six Tata Hexas, two Tata Harriers, one Tata Safari Storme and a service vehicle) was manned by 30 excited driving enthusiasts, all members of Tata SOUL, the official community for owners of Harriers, Hexas and Safaris. SOUL is a platform for like-minded people to come together and engage on common interests such as driving, adventures and exploring real experiences, therefore enriching the ownership experience of a Tata SUV. The community is now close to 14,000-members strong.

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