With a responsibility towards the environment, clean beauty has allured followers the world over. Call it by any other name—natural, green, vegan, cruelty-free, or organic—in essence, safe beauty products made with honest formulations and sustainable resources are driving the clean beauty movement. Easy access to knowledge, and the rise of conscious customers has fuelled the demand conscientious beauty products, which are no longer considered a luxury. “Today, consumers are well aware of the processes and ingredients involved in manufacturing. Brands have to ensure that everything, right from sourcing, producing, packaging, and selling is accounted for ethically,” says Yash Hisaria, CEO, St. D’vence.
WHAT’S BUZZING?
The move towards a healthier, wellness-oriented lifestyle has not only transformed people’s attitude towards what is perceived as beautiful, but has also led to an increased demand for eco-friendly resources. Here’s a deeper insight into the most popular labels of the movement:
FARM TO TABLE: ORGANIC BEAUTY
Bu hikaye Femina Salon and Spa dergisinin Femina Salon And Spa-DEC-2019 sayısından alınmıştır.
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Bu hikaye Femina Salon and Spa dergisinin Femina Salon And Spa-DEC-2019 sayısından alınmıştır.
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SHIELD IT BETTER!
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HEAD IN THE CLOUDS
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DEWY DAZE
One of the most difficult looks to pull off is the glossy one, but it is also our favourite. Shiny eyelids or gloss-smeared lips always feel a little more luxe. Makeup artiste Cynthia Williams shows you how to make it all about the gloss—perfect spunk for spring
ALL-TIME FAVOURITES
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START from SCRUB
A scrub that works better than traditional shampoo, Fusio-Scrub by Kérastase is your path to a healthy scalp and voluminous hair
NATURE OF DESIGN
Celebrity hairstylist Franco Vallelonga takes Eden Noronha through his journey of almost thirty years, spanning across three continents
NEW DAY, NEW YOU
This year, make self-care a priority with Femina FLAUNT Studio Salon. Shruti Shukla takes you through this luxurious space that’s redefining salons, riding the wave of holistic wellness, and taking the legacy of Femina to new heights
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Help your client unveil radiant skin with a regular use of face packs. Read on Kalwyna Rathod’s detailed analysis on dos and don’ts attached to face pack usage and its importance in a skincare routine
