Visual Storytelling The Gizmo Of Retail Renaissance

The World Of Brick And Mortar Is Seriously Shaking. Though We Might Not Have Felt The High Intensity Of This Impulse, But A Big Tide Is Heading Our Way. The Epicentre Of This Quake Is Sure Down The West But Its Ripples Have Spread Far And Wide. With The Advent Of Technology And Online Retailing, Most Retail Stores Including The Big Names Like Gap And J.crew Have Already Gone Dead And The Apocalypse Isn’t Too Far. After Much Retrospection Of The Current Situation, Many Interesting Insights On The Subject Have Surfaced. While Some Said “physical Retail Isn’t Dead, Boring Retail Is”, Others Claimed, “it’s Not The End Of Retail But The Beginning Of A Retail Renaissance”. After Ripping The Reports Of Many Experts, It Can Be Said That The Old Boring Dying Traditional Retailing Is In Dire Need Of A Magical Make-over!

NERDY TECH VS CREATIVE ARTIST

As the drowning retail cried for innovation, piercing the ears of tech-geeks, thinkers, problem solvers and change-makers, many new ideas flooded the market. With the heavy vocabulary of the tech dictionary, we were overwhelmed by the concepts of data analytics and artificial intelligence, smart shopping and customer tracing. Hardly the retailer or the customer understood a single word of this big revelation.

Then came the artists, who saw a chance to revive the shopper’s hubs with the simple art of story-telling. Stories that engage with customers in an authentic and enticing way, that will make them look up from their screens and lure them into a different world of retail. The only thing that can save the doomsday of brick and mortar shops is the experience that they can offer!

WHAT IS VISUAL STORYTELLING?

Visual storytelling is a means of communication enhancer; it the art of engaging and entertaining the consumer, enthralling their brains, triggering a stimulus and arousing a liking by whispering a seemingly relatable story. It can be as simple as the maker’s story, the seller’s message, voicing a cause, portraying the essence of the brand or displaying the process the product was produced. The most effective technique of painting a story is through great merchandising, placing the right product in the right place, with the right amount of lighting, visibility and colour tuning. Visual storytelling creates a captivating picture telling more about the brand, their mottos and values. It instantly fosters a connection, offers value proposition and set the brand apart. Also, good stories are worth remembering and sharing in our social mediascape which can amplify the brand’s image by large.

THE EVOLVING CONSUMERS