Booing the taboo.
Hong Kong-based designer Mona Shroff launched her jewellery brand in 2011. With 18 years of experience as a designer creating in-house labels for Selfridges (London), Gallerie Lafayette (Paris) and 28 department stores across the UAE, her aim is to enhance every woman’s inherent beauty by designing and creating accessories that are stylish, trendy and affordable.
Mona Shroff, who opened India’s most awaited fashion and glamour extravaganza, IIFW, shares her thoughts in an exclusive interview:
What prompted you to associate with IIFW?
What prompted my participation is the subject of lingerie. It is a unique, edgy and taboo topic for a fashion show. But on the other hand it is a multimillion dollar industry where customers spend lavishly and don’t talk about it. It is time that India has a fashion show and brings awareness to the mass market of the different kinds of styling, designing and creativity of lingerie brands .
In a hush-hush-society which is still reticent about intimate wear, how do you propose to boo the taboo?
Bu hikaye Woman's Era dergisinin April First 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Woman's Era dergisinin April First 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
How Can You Save Your Marriage
The mind is not a vessel to be filled but fire to be kindled.
Words Have Wings
Words have the profound power to uplift or wound.
Hold Onto Your Stetsons
Navigate the wild west of workplace racism with humour, resilience, and a dash of wit.
E-WAY OR ME WAY?
The trade-offs between human connection and digital efficiency.
RISING Above Setbacks
Every obstacle can become an opportunity for growth and success.
The Innovative Re-Constructed Sweets
A playful mix of sweets, snacks, and savoury creations.
Flirting With Disaster?
Are your coping mechanisms helping or hurting?
Election Tourism
An opportunity to understand how the world's largest democracy works.
The Unheard Voices
In a relationship, men have a voice and women have a body.
EMBRACE YOUR REFLECTION
The power of body positivity and Self-acceptance.
